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Building an ecosystem of influence.
What we do at Watertight goes far beyond traditional influencer marketing.
We treat influence as a full-funnel ecosystem—one that spans cross-channel creator content, cultural partnerships, premium brand experiences, and paid media.
Our influence is inclusive– we work with creators, celebrities, founders, experts, podcast hosts, micro-communities, and tastemakers of all kinds—anyone with the ability to move an audience and build trust.
We are industry insiders who have direct insight into trends and market data. We test-and-learn to uncover smart, creative, and experiment with new formats to refine what resonates.
The result: influence that compounds, and creativity that actually drives outcomes.
Influencer marketing
We activate creators, experts, tastemakers, and cultural voices across the channels where our brands have the highest-leverage influence.From Substack writers and podcast hosts to UGC creators, celebrities, and niche micro-communities, we build a full-funnel creator ecosystem that compounds trust, cultural relevance, and conversion over time.
Brand partnerships & experiences
There is no idea too big!
We curate IRL brand moments that turn cultural relevance into in-person connection.Through elevated events, strategic guest lists, tastemaker hosts, and premium community experiences, we build real-world influence—and convert engaged audiences into paid media leads for full-funnel impact.
Paid Media
We turn influencer content and longform creative into high-performing ads across TikTok, Meta, YouTube, and Google.
We turn video, and static images into platform-native creative with sharp hooks and clear value propositions, and scale combinations that work.
We iterate through sharp hooks, and clear value props and measure meaningful results tied directly to CAC, ROAS, and business revenue.
The Team
Ariana Cleo
Founder & CEO
Ian Rosenwach
Head of Performance
Tania Majdalani
Head of Influencer
Watertight was founded by Ariana Cleo, an OG influencer who saw firsthand what it takes to earn and keep audience trust.
Her vision was to connect brands and creators in a high impact way, pairing credibility with the systems required to scale.
As influencer marketing exploded, Ariana noticed the gap.
Brands were investing heavily in creators and content, but lacked cohesive strategy, performance visibility, and long-term infrastructure to turn influence into consistent, measurable growth.
She built Watertight to bring structure to creativity and accountability to growth, shaping the future of the influencer space through creator partnerships, paid media, and community-driven experiences that build trust, drive performance, and grow long-term brand equity.
Based in New York. Built for where culture moves.
We’re headquartered in NYC, working across the U.S. and UK, with partners and creators in the markets that shape wellness, media, and consumer behavior.
Dumbo, Soho works
10 Jay St
