Sollis Health

Summary

Watertight lead influencer strategy for Sollis with revenue as our north star. We prioritize storytelling that converts, balancing cultural momentum with measurable performance. By engaging tastemakers through social content, in person dinners, and cross channel amplification, we grow awareness, build member intent, and feed a healthier new member funnel.

What we did

✦ Engaged 84 unique influencers across a multi year partnership with over 290 social posts

✦ Reached an audience of over 3,900,000 qualified followers

✦ Drove over 2,3M+ unique impressions with an average engagement rate of 6.5 percent

✦ From ideation to execution produced key 7 brand partnerships

✦ Executed 14 Marquette experiences in person brand dinners with notable guests and future members These events leveraged a combined social following of 16.6M+ amplifying brand visibility and engagement across 455 social posts

✦ Launched 5 NEW key market locations for Sollis Health across New York, California, and Florida

How we did it

To grow new member revenue, Watertight built a funnel that starts with tastemakers and ends in a tailored Sollis experience.

We optimized a custom Sollis PDP landing page for influencer traffic, so every creator story clicked through to a clear, relevant next step. At the top of the funnel, we worked with tastemakers in target markets to host elevated dinners and branch openings, bringing their in-person networks of prospective members into the brand and capturing those moments as testimonial content.

At the bottom of the funnel, we plugged everything into the paid engine, testing and iterating on more than 100 creator assets to drive qualified leads and membership inquiries, not just views.

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What works

— Top of funnel awareness built through intimate community events

— Partnering with talent in target markets to warm high intent prospects

— Delivering multi touchpoint partnerships that connect social, events, and paid

— Blending in person experiences with digital and physical media to support branch launches and ongoing acquisition